Journal

Covering Gold Coast’s Brazilian and multicultural events

The Gold Coast is more than one crowd, and its events show it. I photograph a lot of the Brazilian and multicultural scene here, from festivals to private parties, and covering a room that moves between two languages and two ways of celebrating is its own skill. Here is what I have learned works. Trust […]

Event photography for brands: launches, conferences and activations

A brand event is not a party with a logo on the wall. It has a job to do, and the photos are how that job keeps working after everyone goes home. I have shot openings, launches and activations across the Gold Coast, and the ones that get real value from it think about a […]

After the event: when your photos land and how to use them

Most of the questions I get are about the day itself. The part people forget to ask about is what happens after, which is where an event actually pays off or quietly disappears. Here is how the back half works, and how to get the most out of it. A preview inside 48 hours. The […]

A small brand is not a simple brand

A botanical skincare brand with no written positioning and no access to its own website. What brand strategy for a small business actually looks like.

What to tell your photographer before the event

The best event coverage starts before the day, in a ten minute conversation most people skip. I have produced events, from small parties to arts festivals, so I know what a photographer actually needs from you, and it is less than you think. Send me these five things and the photos take care of themselves. […]

How to choose an event photographer, and what to ask before you book

Guests dancing under string lights at an indoor party, event photography

Most people book an event photographer the way they book a last-minute anything: they take the first name a friend drops, or the cheapest quote in the inbox. Then the photos come back and something feels off, and they can’t say what. I’ve been on both sides of this. I’ve hired photographers as a cultural […]

Every big change asks for a photo shoot

Smiling woman with short curly hair in natural light, portrait session in Gold Coast

Marine’s session shows up here first hand. This session didn’t go to Instagram, it didn’t go anywhere. She just changed her profile picture and moved on, for now. It was a slightly different session for me before the camera even came out, because Marine is a friend. We know each other through Milena, my partner, […]

Why a recurring event needs a photographer, every edition

Brazilian Carnival event at a Gold Coast venue with sponsor branding, event photography

In the last post I said two events should never go without a photographer: a wedding, and a commercial event that repeats. The wedding is obvious. The recurring commercial event, less so. And that’s exactly where most people cut the budget without seeing what they lose. Today’s event is what sells the next one. When […]

A portrait session that started as a gift

Woman sitting on a beach rock as a wave breaks behind her, portrait session in Gold Coast

This is the start of a series about my sessions, seen from my side of the camera. What I notice in each person who stops in front of the lens, how I photograph them, and why. No marketing filter, just the human read on whoever sits down in front of me. Because standing in front […]

Photo or video for your event, and when you need both

Crowd, festival and DJ at events, event photography and video in Gold Coast

Photo or video, which one matters more for your event? Social media made video the default, and lately it feels like that’s all anyone talks about. But can video alone really capture a whole event? The simple answer: it depends on what you’ll do with the material afterwards. I’ve worked with both since 2015. So […]