Services
The whole communication stack, or just the part you're missing.
Strategy, identity, content and film, web. Built by one person who thinks it and makes it, so the parts actually line up. Take one below, or take all four.
One head behind all of it.
It's common to piece it together: a freelancer for the logo, an agency for the site, a friend for the photos. The parts never quite line up, and it never really reads as one brand. I do the whole thing, or the piece you're missing, and it holds together because the same person is behind every part.
01 / Strategy and positioning
The layer everything else stands on.
Before a logo, a website or a single post, some questions have to be answered: what does your brand actually stand for, who is it really for, and what can it say that no one else can. We work that out together. It starts with me listening, properly, to where you are and where you want to go, and it turns into a direction you can act on instead of a mood.
Brand strategy covers your positioning, the audience and the specific people worth building for, your messaging and voice, the story that ties it together, and the way those decisions get applied so the brand stays consistent as it grows. The exact scope depends on your stage, how much needs to be researched, and what has to happen once the direction is set. Some brands need a focused positioning reset. Others need the full foundation before anything gets designed.
Whatever the scope, the goal is the same: a direction that isn't just defined, but usable by the people who have to carry it forward, you included. Not a deck that looks smart in the meeting and gets forgotten by Friday.
What's included
Where you sit against everyone else solving a similar problem, and the messages that come out of that decision. This is the call that quietly shapes everything after it: your headline, your pricing, even who you hire. Get it wrong and every piece of communication has to work twice as hard. Get it right and the rest gets easier, because you finally know what you're saying and why.
Who you're really for, defined clearly enough to settle arguments before they start. Not "everyone with a budget", but the specific people whose problem you solve best and whose attention is worth building the whole brand around. Once that's on paper, decisions stop being about taste and start being about fit.
How the brand sounds when it talks, and the story sitting underneath it. This is what makes a caption, an email, a sales page and a reply to a comment all feel like they came from the same place. Voice is what people remember about you when they can't remember exactly what you said.
All of it written down in one place your team can act on, with the reasoning behind each decision so it survives you not being in the room. It's built to guide real work: brief a designer, settle a debate, onboard a new hire. Not to sit in a folder looking impressive.
A situation snapshot starts around $250; a full brand strategy foundation runs up to about $2,500. These are starting points, not fixed quotes, and the exact figure comes from a short conversation.
02 / Identity and design
The look people remember, built to last.
Once the strategy is clear, identity is where it becomes something people can see. Not just a logo, but the whole visual language the brand lives in: how it looks, how it feels, and how it stays recognisable across a business card, an Instagram post and a shopfront. I build it from scratch, shaped by the positioning, so the look actually means something instead of being on trend for a season and dated the next.
The work usually covers your logo and core marks, a colour palette, typography and iconography, and the guidelines that keep it all consistent. From there, the pieces that carry the brand into the world: social templates, decks, packaging, whatever your business actually uses. The point is a system, not a one-off, so you can keep making things that feel like you without starting from zero each time.
Done well, identity does quiet work for you every day. It makes you look established before you say a word, and it makes every new piece faster to produce because the decisions are already made. Done badly, it's a nice logo sitting on top of a brand that still feels scattered.
What's included
The mark itself, plus the full visual language around it, the shapes, the feel, the way it behaves across sizes and surfaces. A real identity system means you're recognisable even in a thumbnail, even before anyone reads your name. It's the difference between having a logo and having a look.
The palette, the fonts and the icon style, chosen to work as a set rather than picked one at a time. This is what makes a landing page, a story and a printed card all read as the same brand. Small decisions, but they're the ones that quietly make you look put together or make you look improvised.
A short, clear rulebook so the brand can be used correctly by people who aren't you: a printer, a new hire, a freelancer, future you at 11pm. It sets what's fixed and what can flex, so things stay consistent without every small choice coming back to your desk.
The actual designed pieces your business needs to run, built on top of the system so they're fast to produce and always on brand. Social templates, a pitch deck, packaging, signage, whatever the day to day calls for. The strategy and the logo don't do much until they're on the things people actually see.
A single logo starts around $500; a complete identity system with guidelines runs up to about $1,800. A ballpark to work from, and we land on the real number once we scope it together.
03 / Content and film
Images and film that fill your channels.
Content is where the brand stops being an idea and starts showing up in feeds. Photography and video made for your channels and your story, not pulled from a stock library everyone else is also using. I shoot events, product and brand work on the Gold Coast and around, and because I already know the strategy behind it, the images and clips are pointed at something, not just pretty.
The work spans event, product and brand photography, video and short-form cut for how people actually watch now, and the editing and finishing most people underestimate: the cut, the colour, the sound. Whether it's a launch, an event, a product range or an ongoing feed to keep alive, it's produced properly and made to sit together as one body of work, not a random pile of nice shots.
Good content earns its keep twice: once when it stops the scroll, and again every time you reuse it across a site, a deck or an ad. The goal isn't a folder of photos. It's a set of images and film that keep working for the brand long after the shoot day.
What's included
Photography directed for your brand and your channels, not lifted from a stock site. I shoot the event, the product or the brand world so the images carry your story and your look, and so they still feel like yours six months later when you're reusing them.
Video made for the way people watch now: short, built to stop the scroll and land a point in the first few seconds. Whether it's a reel, an event recap or a product clip, it's cut to hold attention, not to fill a timeline.
The part that separates content that looks intentional from content that looks like a phone dump: the cut, the colour grade and the sound. It's slow, unglamorous work, and it's most of the reason good footage ends up looking like a brand instead of a home video.
Because I already know the positioning, each shot is chosen to push the message, not just to look nice on its own. That's the quiet advantage of one person doing both the thinking and the shooting: the content is aimed before the camera is even out.
A single shoot starts around $350; an ongoing content partnership runs from about $900/month. Rough guides, not final prices, and I confirm once I know what you need.
04 / Web and presence
A site that communicates and gets found.
Your website is usually the first real conversation someone has with the brand, and most sites waste it. I build sites that communicate: fast to load, clear to read, and structured to move a visitor from landing to reaching out, instead of just listing what you do and hoping. Built on the strategy, so the pages say the right things in the right order.
The work covers the site itself, a build or a refresh of what you have, plus landing pages for campaigns and offers, the local SEO and Google Business setup that helps people in your area actually find you, and the performance and upkeep that keep it fast and secure over time. I also keep it in step with how search keeps changing, so you stay findable as the rules move under everyone's feet.
Being found is only half the job. A site earns its place when it turns that attention into an enquiry, and then keeps doing it quietly, month after month, without slowly breaking a few weeks after launch.
What's included
A new site, or a rebuild of the one you have, structured around what you want a visitor to do next. Not a digital brochure that lists everything and asks for nothing, but a path that carries people toward getting in touch, built on the brand and the strategy underneath it.
Single-purpose pages for a campaign, an offer or a launch, stripped of every distraction that isn't the one action you want. When you're spending on ads or a push, sending people to your homepage wastes it; a focused page is what turns the click into an enquiry.
The technical setup and the Google Business work that put you in front of people searching in your area, which is where a huge share of real, ready-to-buy enquiries actually begin. Being good isn't enough if the people nearby looking for exactly what you do can't find you.
Fast load times, security, and the small fixes and updates over time that keep a site healthy. Sites rarely fail all at once; they rot slowly, get slow, break a form, drop off Google. Ongoing care is what keeps yours earning instead of quietly costing you enquiries.
A landing page starts around $500; a full e-commerce build runs up to about $4,500. Somewhere to start, and the real quote comes after we talk through what it has to do.
How it works
Simple, and no lock-in.
A conversation
You tell me what you're building and where it's stuck. Not a pitch.
A plan and a price
I come back with what I'd do and what it costs, made to fit your budget.
We build it
Beside you, through the whole thing. You stay the author, I make it look and sound like you meant it.
The best fit
Most brands need a mix, not a menu item.
The four services above are how I break the work down, but few brands need exactly one of them on its own. The best results usually come from a package built around your situation: a bit of strategy, some identity, content to keep it alive, a site to hold it together, in the proportion your project actually needs. Tell me where you are and what you're trying to do, and I put together a combination, and a price, that fits you, instead of a fixed package you have to force yourself into.
Proof
Work, not promises.
A few of the brands I've built for, and the kind of work that went into each.
Alaya Body
Natural skincare out of Murwillumbah. Positioning, a full visual identity and brand guidelines from scratch, and a website rebuild, the whole stack from one place.
Sattvic
A natural wellness brand. Logo, campaign and product photography that gave it one consistent look across every channel.
DBBO
A children's brand. A month of social content and paid ads, designed and shot to keep the feed consistent and the story alive.
Brands and teams I've worked with
Why me
One person, the whole picture.
An agency hands your brand back polished and generic. A freelancer executes but doesn't think. I do both, so the strategy and the craft come from the same head, and nothing gets lost between the brief and the work.
Trained for it
A Master of Communication, plus years on both the strategy and the craft. Not a photographer who picked up marketing.
You talk to the maker
No account manager, no markup, no telephone game. You deal with the person doing the work.
A few brands at a time
I keep the list short on purpose, so your project gets real attention.
English and Portuguese
On the Gold Coast and remote, in both languages.
Questions
Before you reach out.
Do I have to take all four?
No. Take one service, or the whole stack. Most people start with the piece they're missing.
How much does it cost?
Each service shows a real range above, and I confirm the exact figure after a short conversation, once I understand the scope. No hidden numbers, no lock-in.
Do you work remotely?
Yes. Strategy, design and web are remote, worldwide. Photography and video are on the Gold Coast and around. English or Portuguese.
I just need photos, is that ok?
Yes. You don't have to buy the whole thing to work with me.
How long does it take?
It depends on scope. Because I keep the list short, your project doesn't sit in a queue.
Start here
Tell me what you're building.
A few lines about where you are and where it's stuck. I come back with a plan and a price that fits.
Prefer to reach out another way? Contact page.